Which of the following statements demonstrates the formation of a segment based on family size?
A)Campbell's makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
B)GE built a downsized microwave oven to hang under kitchen cabinets.
C)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

Question

Quizplus · Accepted Answer

The statement about GE building a downsized microwave oven to hang under kitchen cabinets suggests a product designed for smaller family sizes or limited kitchen space, indicating segmentation based on family size.

Which of the Following Statements Demonstrates the Formation of a Segment