Which of the following is NOT a criterion used in forming segments?
A)potential for increased profit and ROI
B)similarity of needs of potential buyers within a segment
C)competitive position
D)feasibility of marketing action to reach a segment

Question

Quizplus · Accepted Answer

All of the other options (potential for increased profit and ROI, similarity of needs of potential buyers within a segment, feasibility of marketing action to reach a segment) are commonly used criteria in forming segments, but competitive position is not typically considered a key criterion. While competition is certainly a factor to be considered in marketing, it is not an essential component of segment formation.

Which of the Following Is NOT a Criterion Used in Forming