A new car dealer decides to open up a dealership in a region that has higher than national average income.Which characteristic is the new car dealer using to segment their market?
A)psychographic
B)demographic
C)customer
D)local

Question

Quizplus · Accepted Answer

The new car dealer is using demographic segmentation by targeting consumers in a region with higher than national average income. Demographic segmentation divides a market based on variables such as age, gender, income, education, occupation, and other statistical characteristics. In this case, income is the variable being used to segment the market.

A New Car Dealer Decides to Open Up a Dealership