A different market segment usually requires a different marketing action that in turn means greater costs.If increased revenues do not offset extra costs,a marketer should _____ to reduce the number of marketing actions.
A)increase the advertising budget
B)try direct mail instead of broadcast advertising
C)cancel current activities
D)combine segments

Question

Quizplus · Accepted Answer

Combining segments can help reduce costs by streamlining marketing actions and targeting a broader audience with fewer resources.

A Different Market Segment Usually Requires a Different Marketing Action