When a telemarketer calls to sell a consumer vinyl siding for his or her home,the first question the telemarketer asks is if the person answering the phone is a homeowner.Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?
A)usage
B)behaviour
C)demographic
D)buying situation

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market into different groups based on demographic variables such as age, gender, income, occupation, education, and marital status. Asking if the person answering the phone is a homeowner shows that the telemarketer is trying to segment consumers based on their homeownership status, which is a demographic variable.

When a Telemarketer Calls to Sell a Consumer Vinyl Siding