Which of the following statements demonstrates the formation of a segment based on usage rate?
A)Campbell's soup makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
B)GE built a downsized microwave oven to hang under kitchen cabinets.
C)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

Question

Quizplus · Accepted Answer

Usage rate segmentation involves dividing a market based on the frequency of product usage. The fast food restaurant being open for breakfast only on Sundays suggests targeting customers who are more likely to eat breakfast out on weekends, indicating segmentation based on usage rate.

Which of the Following Statements Demonstrates the Formation of a Segment