A fast food restaurant grouped its sandwiches and wraps into one product group because:
A)competitors relate to them better for benchmarking purposes.
B)customers relate to them better since that is how they view their purchase.
C)it is easier to estimate the industry sales for fewer market-product combinations.
D)it is more profitable to define product groupings in terms of large market segments because it reduces manufacturing and marketing costs.

Question

Quizplus · Accepted Answer

Grouping sandwiches and wraps into one product group makes it easier for customers to relate to their purchase as they are both considered handheld food options. This simplifies the decision-making process for customers and creates a more efficient ordering system for the restaurant.

A Fast Food Restaurant Grouped Its Sandwiches and Wraps into One