In developing a marketing strategy for a fast food restaurant you decide that what it was really selling was full hot meals,small snacks,desserts,and salads.This is an example of:
A)target market selection.
B)product grouping.
C)market-product grid development.
D)taking marketing actions to reach target markets.

Question

Quizplus · Accepted Answer

Product grouping refers to the process of combining different products or services to create a cohesive offering for customers. In this scenario, the fast food restaurant is grouping their menu items (full hot meals, small snacks, desserts, and salads) to better understand and market their product offerings. Target market selection, market-product grid development, and taking marketing actions are important components of a marketing strategy, but do not specifically address the process of product grouping.

In Developing a Marketing Strategy for a Fast Food Restaurant