Harmony Products makes fertilizers used on golf courses.Which demographic market segmentation variable would provide the greatest benefit to the organization?
A)NAICS codes
B)annual sales
C)buying conditions
D)nature of goods

Question

Quizplus · Accepted Answer

NAICS codes, which categorize businesses by industry, would provide the greatest benefit to the organization because it would allow Harmony Products to specifically target golf courses and other companies in the golf industry as potential customers for their fertilizers. This would make their marketing efforts more efficient and effective, as they would not waste resources targeting individuals or companies who are not likely to be interested in golf course fertilizers.

Harmony Products Makes Fertilizers Used on Golf Courses