Firmographics involves both characteristics of the composition of the organization-such as the income distribution of employees,age,gender,and education of the workforce and organizational or business characteristics which include each of the following EXCEPT:
A)location and size of firm
B)industry category
C)corporate activities
D)corporate mission

Question

Quizplus · Accepted Answer

The other options, which include location and size of firm, industry category, and corporate activities, all pertain to organizational or business characteristics. However, corporate mission is not a firmographic characteristic, as it refers to the company's overall purpose or guiding principles, rather than a defined characteristic that can be analyzed statistically or quantitatively.

Firmographics Involves Both Characteristics of the Composition of the Organization-Such