A New York carwash owner wanted to open a carwash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used ___.His French signs actually said "car bath" instead of carwash.
A) Porter's diamond.
B) the trade feedback effect.
C) back translation.
D) semiotics.
Correct Answer:
Verified
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