Question 1

What are the 5 critical axioms of creating an effective global social media strategy,and provide an example of each.

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Question 2

Describe how a global cellphone manufacturer,such as Nokia,might design a cellphone for use in rural Kenya.

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Question 3

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

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Question 4

Briefly describe the European Union (EU).

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Question 5

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

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Question 6

List the channels of distribution in global marketing.

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Question 7

Briefly describe the North American Free Trade Agreement (NAFTA).

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Question 8

Briefly describe what is meant by economic infrastructure and give an example of how each element of it may affect marketing plans.

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Question 9

What does the phrase economic infrastructure mean?

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Question 10

Which factors should a company consider in order to do a thorough cross-cultural analysis?

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Question 11

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

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Question 12

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

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Question 13

Briefly describe the General Agreement on Tariffs and Trade (GATT).

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Quiz 7: Reaching Global Markets