An ad for State Farm life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the needs in the hierarchy of needs?
A)physiological needs
B)safety needs
C)social needs
D)personal needs

Question

Quizplus · Accepted Answer

The ad is appealing to the safety needs in the hierarchy of needs, as it is highlighting the importance of providing for one's family even after death.

An Ad for State Farm Life Insurance Asks the Question,"How