In the 1960s when the province of Ontario used the slogan "Is There Any Other Place You'd Rather Be?" it was trying to attract people to live and work there by appealing to a lifestyle motivator that marketers call:
A)self-concept.
B)greed.
C)lust.
D)avarice.

Question

Quizplus · Accepted Answer

The slogan "Is There Any Other Place You'd Rather Be?" is appealing to the individual's self-concept, or the idea of how they see themselves and their identity. By suggesting that Ontario is the ideal place to be, the slogan is trying to make people feel good about themselves if they choose to live and work there. This type of lifestyle motivator is commonly used in marketing to appeal to people's sense of self-esteem and personal fulfillment.

In the 1960s When the Province of Ontario Used the Slogan