The statement by a senior executive at Lenovo,a global supplier of notebook computers that "The notebook market is getting more like cars.The car you drive reflects you,and notebooks are becoming a form of self-expression as well" illustrates the importance of ________ in reflecting the products and brands that consumers buy.
A)self-actualization
B)optics
C)self-fulfillment
D)self-concept

Question

Quizplus · Accepted Answer

The statement highlights the importance of self-concept in the products and brands that consumers buy. Self-concept refers to the beliefs and values a person holds about themselves, and how they see themselves in relation to others. The executive's statement implies that consumers are using their choice of notebook as a form of self-expression, reflecting their self-concept and personal identity.

The Statement by a Senior Executive at Lenovo,a Global Supplier