L'Oreal's former advertising theme,"Because you're worth it" relied on which of the psychological influences on behaviour?
A)motivation
B)learning
C)perception
D)antecedent states

Question

Quizplus · Accepted Answer

The advertising theme "Because you're worth it" relied on the psychological influence of motivation, as it appealed to the consumer's self-esteem and desire for self-enhancement.

L'Oreal's Former Advertising Theme,"Because You're Worth It" Relied on Which