The famous experiment wherein Dr.Pavlov presented dogs with food at the same time as he rang a bell; this resulted in dogs that salivated when the bell was rung even when food was not presented.What principle related to consumer behaviour did this research involve?
A)changing antecedent states
B)behavioural learning
C)tone as a motivator
D)cognitive dissonance

Question

Quizplus · Accepted Answer

The Pavlovian experiment demonstrated the principle of behavioural learning, also known as classical conditioning. The dogs' response of salivating to the sound of the bell, even when food was not presented, indicates that a learned association had taken place between the sound of the bell (previously neutral stimulus) and the presentation of food (unconditioned stimulus). This type of learning is often applied in consumer behaviour, where marketers use cues to create associations with a product and elicit desired responses from consumers.

The Famous Experiment Wherein Dr