A stimulus or symbol perceived by consumers is known as a(n)
A)drive.
B)cue.
C)attitude.
D)response.

Question

Quizplus · Accepted Answer

A cue is a stimulus or symbol that triggers a psychological or behavioral response from a consumer. Drives refer to a consumer's internal state of motivation, attitudes refer to a consumer's overall evaluations of a product or service, and responses refer to the actual behaviors or actions taken by a consumer in response to a stimulus.

A Stimulus or Symbol Perceived by Consumers Is Known as A(n)