In the first chapter of this text,the authors describe how marketing is not something alien to you like Shakespeare or physics - it is something you are already very familiar with because you observe marketing throughout many different facets of life.The authors hoped you would use _____ to conclude marketing is an interesting subject and worthy of your time and effort.
A)cognitive learning
B)cognitive dissonance
C)behavioural learning
D)functional adaptation

Question

Quizplus · Accepted Answer

Cognitive learning involves acquiring knowledge or understanding through observation, reasoning, or experience. In this case, the authors hope that by observing marketing in daily life, the reader will come to the conclusion that it is interesting and worth studying. This aligns with the authors' goal of persuading the reader to appreciate the importance of marketing.

In the First Chapter of This Text,the Authors Describe How