Political advertising in which one candidate is compared to another is intended to cause voters to perceive differences between the candidates featured in the advertising.Marketers who use political advertising are trying to make consumers believe that its product is better than the other one.This is known as:
A)stimulus discrimination
B)selective retention
C)selective comprehension
D)stimulus generalization

Question

Quizplus · Accepted Answer

Stimulus discrimination involves distinguishing between similar stimuli, in this case, differentiating between two candidates or products.

Political Advertising in Which One Candidate Is Compared to Another