There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's name is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.Which element of the marketing program is being considered when the company's owner decides to add scents that evoke colors?
A)product
B)price
C)promotion
D)place

Question

Quizplus · Accepted Answer

The addition of scents that evoke colors is a product development decision, as it involves creating new fragrances as part of the company's product line. It is not related to price (B), promotion (C), or place (D).

There Are Many Perfumes on the Market,but Only One That