Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS→ Bar which has "45 percent less fat than average of the leading chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy.What phase of the Strategic Marketing Process is Mars at?
A)the advertising phase
B)the implementation phase
C)the control phase
D)the planning phase

Question

Quizplus · Accepted Answer

Mars is in the implementation phase, where they are executing their marketing strategy by advertising the product's benefits to achieve sales results.

Mars Incorporated Targets Health-Conscious Females by Advertising Its 3 MUSKETEERS→