Six months into a new marketing program,the Manager assesses the current metrics of the plan to the original forecasted results.When she realizes that sales are not on target and the plan must be adjusted,she is:
A)segmenting the market and selecting target markets.
B)establishing a business mission and designing measurable goals and objectives.
C)designing the marketing mix and setting the budget.
D)identifying deviations in the marketing plan and acting on them.

Question

Quizplus · Accepted Answer

When the manager realizes that sales are not on target and the plan must be adjusted, she is identifying deviations in the marketing plan and needs to act on them. This process is essential for continuous improvement and reaching marketing goals. The other options, such as segmenting the market, establishing a business mission, designing the marketing mix, and setting the budget, are important steps in the marketing planning process, but not relevant to the current situation where adjustments need to be made to improve results.

Six Months into a New Marketing Program,the Manager Assesses the Current