Which of the following statements reflects both of the key elements in developing a marketing strategy for L.M.Schofield,Inc.,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?
A)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
B)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
C)Design a sample ad and test it using visitors to a trade show.
D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of strategy.

Question

Quizplus · Accepted Answer

Developing a marketing strategy involves identifying the target market and communicating the unique value proposition to them. In this case, the company produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks. Hence, the key element is to communicate this proposition to contractors who are building riding and walking paths. Direct mail is a targeted approach that can effectively reach out to potential customers and provide them with detailed information about the product. The other options may not be as effective or relevant to the target market.

Which of the Following Statements Reflects Both of the Key