Question 1

Identify and describe the four critical factors in a SWOT analysis that help an organization identify the critical strategy-related factors that could have major effects on it.
The four critical factors in a SWOT analysis are:

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Question 2

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.By dividing each dimension into high and low categories,the matrix contains four cells.Briefly describe the four quadrants of the matrix.
BCG has given specific names and descriptions to the four quadrants in its growth-share matrix.They are as follows:

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Question 3

List potential stakeholders for the college or university that you attend.

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Question 4

A campus service organization annually raises money through the sale of t-shirts.What are the major components of the marketing program it should use? Give one example of each.

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Question 5

What is a corporate mission? How can it be used as a motivational tool?

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Question 6

There is a General Motors plant in Spring Hill,Tennessee,that is devoted solely to the production of Saturn cars.At which level is this plant operating? Explain your answer.

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Question 7

What is the source of cross-functional conflict and how can it be overcome?

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Question 8

The Boston Consulting Group's business portfolio analysis model can be used to guide a firm as it tries to change its relative market share (the factor on the horizontal axis).What conscious decisions can management make on the role each SBU should have in the future and how money should be budgeted for its operations?

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Question 9

What is the purpose of the control phase of the strategic marketing process? How is control accomplished?

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Question 10

Identify and describe the four market-product strategies an organization uses to identify alternative market opportunities.
The four market-product strategies an organization uses to identify alternative market opportunities are:

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Question 11

What are the three levels of strategy in organizations? Describe each.

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Question 12

Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS→ Bar which has "45 percent less fat than average of the leading chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy.Mars is ____________ in the second stage of the strategic marketing process.
A)executing the marketing program
B)planning the marketing program
C)designing the marketing organization
D)determining the marketing strategy

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Mars is executing the marketing program by implementing its advertising strategy and achieving sales results.

Question 13

Identify the three phases of the strategic marketing process and briefly describe what happens during each phase.
The three phases of the strategic marketing process are the Planning Phase,the Implementation Phase,and the Control Phase.

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Question 14

Describe the composition of the three levels within organizations.
The three levels are:

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Question 15

What are the basic differences between marketing strategies and marketing tactics?

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Question 16

A SWOT analysis can be useful in helping Ben & Jerry's identify new ice cream flavours and social responsibility programs that will contribute to its mission.What elements might their SWOT analysis contain?

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Question 17

Name and briefly describe the seven types of corporate goals set in advance of work?
The seven types of corporate goals set in advance of work are:

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Question 18

Many traditional educational institutions are facing budgetary constraints.Using the four market-product strategies as a framework for your answer,how might these institutions profitably expand in the new economy?

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Question 19

What are the marketing mix elements that compose a cohesive marketing program?

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Question 20

What are the four components of the implementation phase of the strategic marketing process?
The four components of the implementation phase of the strategic marketing process are:

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Quiz 2: Developing Successful Marketing Strategies

Identify and describe the four critical factors in a SWOT analysis that help an organization identify the critical strategy-related factors that could have major effects on it. The four critical factors in a SWOT analysis are:

List potential stakeholders for the college or university that you attend.

A campus service organization annually raises money through the sale of t-shirts.What are the major components of the marketing program it should use? Give one example of each.

What is a corporate mission? How can it be used as a motivational tool?

There is a General Motors plant in Spring Hill,Tennessee,that is devoted solely to the production of Saturn cars.At which level is this plant operating? Explain your answer.

What is the source of cross-functional conflict and how can it be overcome?

What is the purpose of the control phase of the strategic marketing process? How is control accomplished?

Identify and describe the four market-product strategies an organization uses to identify alternative market opportunities. The four market-product strategies an organization uses to identify alternative market opportunities are:

What are the three levels of strategy in organizations? Describe each.

Identify the three phases of the strategic marketing process and briefly describe what happens during each phase. The three phases of the strategic marketing process are the Planning Phase,the Implementation Phase,and the Control Phase.

Describe the composition of the three levels within organizations. The three levels are:

What are the basic differences between marketing strategies and marketing tactics?

A SWOT analysis can be useful in helping Ben & Jerry's identify new ice cream flavours and social responsibility programs that will contribute to its mission.What elements might their SWOT analysis contain?

Name and briefly describe the seven types of corporate goals set in advance of work? The seven types of corporate goals set in advance of work are:

Many traditional educational institutions are facing budgetary constraints.Using the four market-product strategies as a framework for your answer,how might these institutions profitably expand in the new economy?

What are the marketing mix elements that compose a cohesive marketing program?

What are the four components of the implementation phase of the strategic marketing process? The four components of the implementation phase of the strategic marketing process are: