An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities,sharing this information across departments,and using the information to create customer values is said to:
A)stress the societal marketing concept.
B)have a focus on macromarketing.
C)have a non-profit orientation.
D)have a market orientation.

Question

Quizplus · Accepted Answer

The organization described is exhibiting a market orientation, which is characterized by a focus on continuously collecting information about customers and competitors, sharing this information across departments, and using it to create customer value. A market orientation is a customer-centric approach to marketing that emphasizes the importance of understanding and meeting the needs of customers in order to achieve business goals.

An Organization That Focuses Its Efforts on Continuously Collecting Information