Target retail stores use their proprietary REDcard to understand their buyers intimately,and develop favourable long-term perceptions of their buying habits,so Target can offer promotions and products that are more likely for that buyer to purchase at their store.This concept is referred to as:
A)A flexible marketing system
B)A database warehouse
C)Customer relationship management
D)Competitive intelligence

Question

Quizplus · Accepted Answer

The concept described in the question is known as customer relationship management (CRM). CRM involves using customer data to understand buying habits and preferences, in order to build better relationships with customers and offer targeted promotions and products. The use of the REDcard by Target to collect and analyze customer data is an example of CRM in practice.

Target Retail Stores Use Their Proprietary REDcard to Understand Their