Many who attend circuses particularly look forward to the performances that use lions,tigers,elephants,monkeys,and other animals and get a great deal of pleasure from watching these acts.There are also a lot of people who enjoy the other circus acts but feel strongly that these animals are being abused because they are forced to perform.This example indicates it is not always easy to act in accordance with the:
A)marketing concept.
B)marketing mix.
C)organizational strategy.
D)sales quota.

Question

Quizplus · Accepted Answer

The marketing concept is centered on meeting the needs and wants of customers while also ensuring the well-being of society and the environment. In this scenario, there are conflicting desires between those who enjoy animal performances and those who believe it is animal abuse. It is not easy for a circus to act in accordance with the marketing concept because satisfying one group of customers may result in dissatisfaction or harm to another group.

Many Who Attend Circuses Particularly Look Forward to the Performances