Disney calculates the total profit generated by their customers' purchases and visits to be over $20,000 CDN over the customers' lifetime.They refer to this as:
A)Customer lifetime value
B)Holistic profit
C)Synergistic profit
D)Customer relationship management

Question

Quizplus · Accepted Answer

The term "customer lifetime value" refers to the total value that a customer generates for a company over the course of their relationship. In this case, Disney is calculating the total profit generated by each customer over their lifetime, which is an example of customer lifetime value.

Disney Calculates the Total Profit Generated by Their Customers' Purchases