When Rollerblade's marketing department designs a strategy to make it easy for inline skate buyers to buy them at a retail outlet that is convenient to them and where they feel comfortable shopping,it is concerned with the _____ element of the marketing mix.
A)product
B)promotion
C)price
D)place

Question

Quizplus · Accepted Answer

The element concerned with making the product available at a convenient and comfortable retail outlet is the place or distribution element of the marketing mix.

When Rollerblade's Marketing Department Designs a Strategy to Make It