In the 1960s,Pillsbury defined its mission as,"We are in the business of satisfying needs and wants of customers." This is a brief statement of what has come to be known as the:
A)hard-sell strategy.
B)soft-sell strategy.
C)selling concept.
D)marketing concept.

Question

Quizplus · Accepted Answer

The statement reflects the marketing concept, which places a strong focus on meeting the needs and wants of customers. The selling concept, on the other hand, focuses more on aggressive selling and pushing products onto customers. The hard-sell and soft-sell strategies refer to different approaches to selling, rather than overall business missions.

In the 1960s,Pillsbury Defined Its Mission As,"We Are in the Business