A plan that integrates the elements of the marketing mix to provide goods,services,or ideas to the consumer and prospective buyers is referred to as:
A)marketing strategy
B)marketing program
C)macromarketing program
D)micromarketing program

Question

Quizplus · Accepted Answer

A marketing program is a detailed plan that outlines how a company will use the elements of the marketing mix (product, price, promotion, and place) to provide goods, services, or ideas to consumers and potential buyers. This plan takes into account the company's target market, competition, and overall business goals. A marketing strategy is a broader concept that includes the overarching plan and goals for a company's marketing efforts, while a macromarketing program is more focused on the societal impact of marketing as a whole. A micromarketing program is a narrower approach that targets specific segments within a company's target market. Therefore, the best choice for this question is B.

A Plan That Integrates the Elements of the Marketing Mix