Rollerblade's decision to feature its inline skates in sports competition and magazines like Shape and Mademoiselle is most closely related to which element of the marketing mix?
A)product
B)promotion
C)price
D)place

Question

Quizplus · Accepted Answer

Featuring the inline skates in sports competitions and magazines is a marketing communication strategy that falls under the promotion element of the marketing mix, as it is aimed at creating awareness and interest in the product among the target customers.

Rollerblade's Decision to Feature Its Inline Skates in Sports Competition