Which step in a marketing program can sometimes experience communication issues between different departments?
A)create a target market mission statement.
B)determine consumer demographics.
C)translate information about consumer needs into products that satisfy them.
D)design product prototypes.

Question

Quizplus · Accepted Answer

Translating information about consumer needs into products that satisfy them often involves cross-functional teams from different departments such as marketing, design, engineering, and production. Communication issues sometimes arise as each department may have different interpretations of the consumer needs or may have conflicting ideas on how to create a product that satisfies those needs.

Which Step in a Marketing Program Can Sometimes Experience Communication