Shortly after World War II,Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea,and he has persuaded a number of his friends to help produce samples.He hired a salesforce to sell the device to manufacturing companies in the area.This is a good example of behaviour one would expect in the _____ era.
A)marketing concept
B)market orientation
C)production
D)sales

Question

Quizplus · Accepted Answer

The scenario describes a focus on selling a product through a salesforce, which aligns with the sales era where the emphasis was on selling and promoting products rather than understanding customer needs or market demands.

Shortly After World War II,Sam Jackson Developed an Idea for a Biodegradable