Shortly after World War II,Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea,and he has persuaded a number of his friends to help produce samples.He hired a salesforce to sell the device to manufacturing companies in the area.This is a good example of behaviour one would expect in the _____ era.
A) marketing concept
B) market orientation
C) production
D) sales
Correct Answer:
Verified
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