When WildPlay encourages their consumers to post pictures of their experience on Instagram,Facebook,and Twitter,WildPlay is embracing which marketing concept?
A)social media marketing
B)promotion
C)online marketing
D)consumer-driven marketing

Question

Quizplus · Accepted Answer

WildPlay is utilizing social media platforms to reach out to their consumers and encourage them to share their experiences with their followers. This is an example of social media marketing, which focuses on using social media channels to promote a brand or product.

When WildPlay Encourages Their Consumers to Post Pictures of Their