Integrating marketing into all phases of the business process was the goal of which business era?
A)production
B)sales
C)marketing concept
D)industrial revolution

Question

Quizplus · Accepted Answer

The marketing concept era emphasized the integration of marketing into all phases of the business process, with a focus on identifying and satisfying customer needs. The production era focused on the efficient production of goods, while the sales era emphasized aggressive selling and persuasion. The industrial revolution was a period of technological advancement that led to the mass production of goods.

Integrating Marketing into All Phases of the Business Process Was