A market orientation towards consumers and competitors requires:
A)the development of multiple target markets and marketing mixes.
B)a firm to engage in industrial espionage.
C)involvement of managers and employees throughout the firm.
D)considerable corporate downsizing.

Question

Quizplus · Accepted Answer

In order to have a market orientation towards consumers and competitors, it is necessary to involve managers and employees throughout the firm. This means fostering a culture of customer and competitor-centric thinking and behavior. Options A and B are not necessary for a market orientation, while option D is not related to market orientation at all.

A Market Orientation Towards Consumers and Competitors Requires