Supply exceeded demand; products could be differentiated from each other; and producers determined different consumer wants and needs.This statement most likely refers to which era in business history?
A)production
B)sales
C)marketing concept
D)industrial revolution

Question

Quizplus · Accepted Answer

The statement refers to the marketing concept era in business history, which began in the mid-1950s and emphasized meeting customer needs and wants through differentiation and segmentation strategies. This era followed the sales era, in which businesses focused on maximizing sales through aggressive advertising and personal selling, and the production era, in which businesses focused on improving manufacturing efficiency to reduce costs and increase supply. The industrial revolution, while significant, is not directly relevant to the statement.

Supply Exceeded Demand; Products Could Be Differentiated from Each Other;