Which of the following statements about the marketing concept era is true?
A)During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.
B)During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.
C)During the marketing concept era, companies believed if you produced as much as you can, at the highest quality level, for the lowest price, the product will sell itself.
D)All firms are now operating with a marketing concept era philosophy.

Question

Quizplus · Accepted Answer

During the marketing concept era, companies recognized that satisfying the needs of the consumer is essential to achieving organizational goals. This shifted the focus from producing products without regard to consumer needs to creating products that met specific consumer needs and desires. While some companies may still operate with a different philosophy, the marketing concept era has become the prevailing approach to marketing. Therefore, option D is incorrect. Option B is incorrect because the marketing concept era emphasized satisfying the needs of the consumer, not their wants. Option C is incorrect because the marketing concept era recognized that simply producing a good product was not enough; marketing efforts were necessary to communicate the value of the product to consumers.

Which of the Following Statements About the Marketing Concept Era