Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each a month?
A)the profit motive
B)the societal marketing concept
C)its internal environment
D)its regulatory environment

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on the needs and welfare of the target market and society as a whole, rather than solely on profits. By offering affordable prescriptions to low-income senior citizens, Pfizer is fulfilling its social responsibility and contributing to the well-being of society.

Which of the Following Most Directly Explains Why Pharmaceutical Giant