Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era).How would you expect the company to react if sales of this new candy bar were much lower than expected?
A)We'd better do some market testing to determine why people are dissatisfied.
B)Perhaps, we should make candy bars with raisins.
C)Let's put more aggressive salespeople in the field.
D)Let's forget the whole thing.

Question

Quizplus · Accepted Answer

During the sales era, companies focused on aggressive sales techniques to boost sales rather than understanding consumer needs or preferences.

Imagine a Confectionary Company Has Introduced a New Nutty Candy