The societal marketing concept is most closely related to:
A)the controllable forces within an organization's environment.
B)the sociocultural environment.
C)micromarketing.
D)macromarketing.

Question

Quizplus · Accepted Answer

The societal marketing concept is a philosophy of marketing that emphasizes the importance of considering both the needs of the consumer and the long-term interests of society in shaping a company's marketing strategies. This concept is closely related to macromarketing, which looks at the broader social, economic, and environmental factors that affect marketing as a whole.

The Societal Marketing Concept Is Most Closely Related To