When Eastman Kodak Company concerns itself with disposal of its film packages in national parks by promoting the slogan "Take only pictures,leave only footprints," it is acting in accordance with:
A)the profit motive.
B)the societal marketing concept.
C)its internal environment.
D)its regulatory environment.

Question

Quizplus · Accepted Answer

The slogan "Take only pictures, leave only footprints" reflects Kodak's adherence to the societal marketing concept, which aims to balance the organization's profit goals with the well-being of society and the environment. This demonstrates the company's commitment to promoting responsible behavior among its customers and reducing the negative impact of its products on the environment.

When Eastman Kodak Company Concerns Itself with Disposal of Its