The interactive marketing concept refers to:
A)the idea that an organization's marketing plans must include a highly interactive marketing campaign, such as posting photos on Twitter of your experience using the product
B)the idea that organizations are only successful if they tell buyers what they need to know
C)electronic two-way communication between buyer and seller in which the buyer can control the kind and amount of information received from the seller
D)electronic two-way communication between buyer and seller in which the buyer cannot control the kind and amount of information received from the seller

Question

Quizplus · Accepted Answer

The interactive marketing concept involves electronic two-way communication between buyer and seller, where the buyer has control over the type and amount of information they receive from the seller. This allows for a more personalized and engaging experience for the buyer, leading to more effective marketing strategies. Option A is partially correct but not a complete explanation of the concept. Option B and D are incorrect as they do not accurately describe the interactive marketing concept.

The Interactive Marketing Concept Refers To