Which type of positioning may be based on a local singing and sports icon,such as Yannick Noah in France?

Name: Which type of positioning may be based on a local singing and sports icon,such as Yannick Noah in France?
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Question

Quizplus · Accepted Answer

Cultural symbol positioning uses a local cultural icon, such as a singer or sports figure, to create a strong association between the brand and the culture. Yannick Noah, being a well-known sports and music icon in France, would be a suitable choice for cultural symbol positioning.

Which Type of Positioning May Be Based on a Local