Brand parity exists when brands within one product category are viewed as similar or undifferentiated.

Question

Quizplus · Accepted Answer

Brand parity refers to the perception that brands are similar or interchangeable, which means that consumers do not see any significant differences between them. As a result, consumers may choose any brand from the category, and their decision may not be based on any unique features or benefits offered by a particular brand. This phenomenon is more likely to occur in commoditized markets, where products are perceived as homogenous and price becomes the main differentiator among brands.

Brand Parity Exists When Brands Within One Product Category Are