Which is the process of changing consumer perceptions of a brand in the international market?

Question

Quizplus · Accepted Answer

Repositioning is the process of changing the perception of a brand in the market. This can be done by changing the marketing mix elements such as product, price, promotion, and place to appeal to a new target audience or to differentiate the brand from its competitors. Image enhancement (A) refers to improving the existing brand perception, but not necessarily changing it. Position entrenchment (B) refers to reinforcing the current position of the brand in the market, rather than changing it. Baseline positioning (D) is a term that is not commonly used in marketing and does not relate to changing consumer perceptions. Product design (E) can influence brand perception but it is not the process of changing it.

Which Is the Process of Changing Consumer Perceptions of a Brand