Which of the following is a major disadvantage of an ethnographic orientation applied to international marketing?
A) Management loses control over the firm
B) Core competencies are slowly transferred to operations in other countries
C) The firm may not fully adapt to the new culture
D) Policies and procedures are changed dramatically in other countries
E) Technological differences can create miscommunication
Correct Answer:
Verified
Q12: The AMA definition of marketing expands the
Q13: The utilization and adaptation of the best
Q14: International marketing does not include conducting commerce
Q15: Which company orientation toward international marketing is
Q16: Which of the following identifies the country
Q18: Which company orientation focuses on selecting the
Q19: An exchange does not occur when:
A) One
Q20: Which of the following factors does not
Q21: The increased interconnectedness of consumers and businesses
Q22: Grouping consumers based on their needs,attitudes,and interests
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