The AMA definition of marketing expands the overall concept of marketing to include:

Question

Quizplus · Accepted Answer

The AMA definition of marketing states that marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This definition includes any exchange of value, regardless of whether it is a monetary exchange or not. Therefore, option A is the best choice. Options B, C, D, and E are not part of the AMA definition of marketing.

The AMA Definition of Marketing Expands the Overall Concept of Marketing